ETHEREAL COLLECTION

Lena frejabue

Multifaceted and with a strong personality, Lena Frejabue – born in 2000 – was born in Clamart (a few kilometres from Paris) to an Italian mother and a French father. Spending her adolescence between France, Italy and South Africa, she came into contact with different artistic cultures that incredibly stimulated her creativity. Milan, where she attended the IED university, welcomed her, becoming the promised land for the realisation of her great dream: to express her talent in the world of fashion.

ETHEREAL COLLECTION

Lena frejabue

Multifaceted and with a strong personality, Lena Frejabue – born in 2000 – was born in Clamart (a few kilometres from Paris) to an Italian mother and a French father. Spending her adolescence between France, Italy and South Africa, she came into contact with different artistic cultures that incredibly stimulated her creativity. Milan, where she attended the IED university, welcomed her, becoming the promised land for the realisation of her great dream: to express her talent in the world of fashion.

inspiration

Ethereal comes from the designer’s contact with precious gemstones and the passion transmitted by her parents, both jewellers and gemmographers. The collection is based on the concept of the divine expressed through the purity of the king of stones – the diamond – which has always been appreciated for its rarity and brilliance but also for its extraordinary ability to evoke the idea of charm and refinement. Hence the idea of revisiting classic garments in a modern key, combining plays of transparency and fabrics capable of reflecting light, in a sustainable style that resists both trend and the passing of time.

inspiration

Ethereal comes from the designer’s contact with precious gemstones and the passion transmitted by her parents, both jewellers and gemmographers. The collection is based on the concept of the divine expressed through the purity of the king of stones – the diamond – which has always been appreciated for its rarity and brilliance but also for its extraordinary ability to evoke the idea of charm and refinement. Hence the idea of revisiting classic garments in a modern key, combining plays of transparency and fabrics capable of reflecting light, in a sustainable style that both trend and the passing of time.

Concept

Lena, who has always been attracted by the elegance and durability of diamonds, reinterprets the concept of sustainability by linking it to its temporal meaning. Against the fashion of waste, clothes acquire a strong symbolic meaning and become jewellery, lasting, like diamonds, forever. The lines are sharply defined, the shapes geometric. A characteristic element is also the fight against gender conventions, which is embodied in an increasingly blurred delimitation between what is masculine and what is, instead, feminine. Strength and lightness, opacity and transparency, light and shadow mix to create a great creative idea.

Concept

Lena, who has always been attracted by the elegance and durability of diamonds, reinterprets the concept of sustainability by linking it to its temporal meaning. Against the fashion of waste, clothes acquire a strong symbolic meaning and become jewellery, lasting, like diamonds, forever. The lines are sharply defined, the shapes geometric. A characteristic element is also the fight against gender conventions, which is embodied in an increasingly blurred delimitation between what is masculine and what is, instead, feminine. Strength and lightness, opacity and transparency, light and shadow mix to create a great creative idea.

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